February 2, 2023
8 mins
Brand Insights
Verasight Partners with Bloomberg on Survey
The Bloomberg/Verasight survey of more than 2,000 Americans sought to understand spending patterns in the inflationary environment.
Photo of Shopper Paying For Her Purchases With Credit Card
Shopper Paying For Her Purchases With Credit Card by Jacob Lund Photography from NounProject.com

As consumers adjust to inflation, Bloomberg commissioned a survey with Verasight to understand how Americans planned to shift their spending behavior. Verasight utilized it’s multi-mode methodology for the survey that samples respondents using address-based sampling and online recruitment. The methodology was able to offer Bloomberg a representative picture of the US consumer. The survey revealed a willingness of Gen-Z and Millennial consumers to rack-up debt to fuel their discretionary spending. The full article can be found here.

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