For two decades, the leading media networks in the US have pooled their polling resources to guide their insights and commentary on election results. For the 2025 elections, ABC News, The Associated Press, CBS News, CNN, FOX News Media and NBC News use The Voter Poll by SSRS as part of their Election Night coverage.
Verasight is excited to be part of this election polling, contributing significant portions of pre-election and Election Day survey data from verified registered voters in California, New Jersey, New York City, and Virginia. The Voter Poll merges the methodologies of the Edison/NEP Exit Poll and AP VoteCast/FOX News Voter Analysis, joining the media participants with SSRS and Verasight to apply their collective experience and approaches to this new election survey. These networks depend on accurate data to provide trustworthy insights to huge national audiences.
How Verasight Became a Leading Contributor to Election Polling
Those following election night results and subsequent analyses will hear the networks mention The Voter Poll by SSRS. Verasight is a leading contributor to this poll, which includes registered voters in California, New York City, New Jersey, and Virginia. We interviewed more than 6,200 registered voters for the pre-election component of this survey. Verasight and SSRS continued surveying voters for this poll through Election Day.
“We’re thrilled to be a primary data contributor to such a prominent election poll,” says Dr. Peter Enns, Verasight co-founder and Chief Data Scientist and Professor of Government and Public Policy at Cornell University. Enns continued, “Verasight was able to provide validated insights from thousands of confirmed registered voters, offering key insights into these elections.”
“We founded Verasight to provide the most accurate and representative survey data, and we are honored to provide the media and American people with real-time data during this critical election period,” adds Ben Leff, Verasight cofounder and CEO.
We’re thrilled to have been tapped for this important work, building on our growing reputation as one of the most accurate and reliable providers of survey data in the country.
Founded by researchers, Verasight is recognized across industry, academia and the media for our highly accurate survey results and innovative methodologies. In fact, in the 2024 U.S. presidential election, our data was used to correctly predict every Electoral College vote, and was accurate within one percentage point of the popular vote.
Media Inquiries: contact@verasight.io.
To discuss how we can help your research and survey needs, please email contact@verasight.io. Verasight capabilities include text-message surveys, dynamic online targeting, address-based sampling, voter file matching, and access to Verasight’s Verified Panel.
You can sign up to take Verasight surveys here.
For more information, please visit www.verasight.io.
