For more than two decades, the leading media networks in the US have pooled their resources to commission a single voter poll to guide their insights and commentary on election results. So when you’re watching or reading about election results from ABC News, The Associated Press, CBS News, CNN, FOX News Media, and NBC News – all of which make this consortium – you’re getting their interpretations of the same polling data. This includes their projections of key races. For the 2025 elections, these media organizations are using data from Verasight.
Verasight is excited to be part of this election polling. These networks depend on accurate data to provide trustworthy insights to huge national audiences, including their early projections of election results.
How Verasight Became the Leading Contributor to Election Polling
Those following election night results and subsequent analyses will hear the networks mention The Voter Poll by SSRS. Verasight is the leading contributor to this poll, which includes registered voters in California, New York City, New Jersey, and Virginia. We interviewed more than 6,200 registered voters for the pre-election component of this survey. Verasight will continue surveying voters for this poll through Election Day.
“We’re thrilled to be the primary data contributor to such a prominent election poll,” says Dr. Peter Enns, Verasight co-founder and Chief Data Scientist and Professor of Government and Public Policy at Cornell University. Enns continued, “Verasight was able to provide validated insights from thousands of confirmed registered voters, offering key insights into these elections.”
“We founded Verasight to provide the most accurate and representative survey data, and we are honored to provide the media and American people with real-time data during this critical election period,” adds Ben Leff, Verasight cofounder and CEO.
We’re thrilled to have been tapped for this important work, building on our growing reputation as one of the most accurate and reliable providers of survey data in the country.
Founded by researchers, Verasight is recognized across industry, academia and the media for our highly accurate survey results and innovative methodologies. In fact, in the 2024 U.S. presidential election, our data was used to correctly predict every Electoral College vote, and was accurate within one percentage point of the popular vote.
Media Inquiries: contact@verasight.io.
To discuss how we can help your research and survey needs, please email contact@verasight.io. Verasight capabilities include text-message surveys, dynamic online targeting, address-based sampling, voter file matching, and access to Verasight’s Verified Panel.
You can sign up to take Verasight surveys here.
For more information, please visit www.verasight.io.
